Best practice checklist for creating blog posts that rank high on Google.
- Write to rank for featured snippets
- Research keywords
- Optimize URL structure
- Optimize blog post length
- Use large clear fonts
- Use grid layout with plenty of white space
- Optimize blog post title
- Add read time
- Show category and tags
- Add post quick-summary box
- Add table of content with descriptive headings
- Add author box
- Create content clusters through inbound links
- Use rich media ( photos, videos )
- Strategically place lead magnets
- Add social sharing buttons for all channels
- Add related articles
- Make sure your blog post looks good on mobile
- Use schema and structured data
- Check list before going live