Last few years e-commerce experienced rapid growth facilitated by the lock-down, store closure and ever expanding internet access. There are more people online today than at any other point in history.
While there are some global eCommerce trends and predictions, in this article we will focus on the trends that are native to Greece and greek consumer.
Knowing these trends will help businesses maximize their opportunities, since eCommerce is expected to continue to its growth in 2022.
Key e-commerce statistics for Greece to keep in mind
- A company with an online presence has up to 20% more sales that a company with no presence (Digital Transformation Observatory of the Hellenic Federation of Enterprises (SEV))
- Greek consumers research more than they buy online in comparison with the European average.
- Greek online buyers make more than 65% of their total physical purchases after they first search online in search engines and / or price comparison services.
- Factors that increase likelihood of purchase are free delivery (74%), coupons & discounts (55%), smooth checkout process (48%), reviews from other customers (47%), loyalty points (42%) and more.
- 40% of consumers search for products through social media platforms.
- more than 70% spending time researching for best price and only 37% are brand loyal
- Consumers proceed with an online purchase after they have received newsletter from a store (52%), seen website ads (33%), received mobile updates (31%), seen search engine ads (19%), seen Facebook ads (16%) and seen YouTube ads (13%).
- 93.1% of internet shoppers use Greek e-shops
- Only one in ten consumers buys directly by clicking an ad
- 57% of consumers mentioned that they would be reluctant to purchase by a website that is not offered in their language
- Debit cards remain the most popular means of payment (64%), followed by Cash on Delivery (54%), credit cards (37%) and PayPal (33%).
- 36% of consumers mentioned cash-on-delivery would increase the likelihood of purchasing online.
- 93% of users use mobile devices to locate offers and price searches.
- Only 20% of the final purchases are made through a mobile device.
